MAGICAL GO-GO WAS BORN IN 2003 AT APPROXIMATELY 12:16 IN THE AFTERNOON, DURING A LUNCH BREAK, AT A SKATE PARK. WHILE TRYING TO REMEMBER THE WORD FOR “WAX” TO HELP SLIDE THE LIGHTNING, THE WORDS “MAGICAL GO-GO” SLID OUT, AND PRESTO, THE BRAND WAS BORN.
The first product to hit the shops and coat the curbs was PöWERSPARKLE Skate Wax. It's featured real glitter and smelled like victory. Later that summer, Scott Stevens approached founder Roger Cameron and asked if he was thinking of making snow wax. That led to a frenzy of formulation which gave birth to the infamous THüNDER SNOW all-temp sno-go as well as the formation of the FEAM (family + team) and the rest is history.
The first product to hit the shops and coat the curbs was PöWERSPARKLE Skate Wax. It's featured real glitter and smelled like victory. Later that summer, Scott Stevens approached founder Roger Cameron and asked if he was thinking of making snow wax. That led to a frenzy of formulation which gave birth to the infamous THüNDER SNOW all-temp sno-go as well as the formation of the FEAM (family + team) and the rest is history.
